Campaign Results
Campaign as a whole, or individual companies/products included in the guide
*Family Circle/Upcoming Issue (readership: 21 million)
*Redbook Magazine/December Issue (circulation 2.5 million)
*Jane Magazine/December Issue (circulation 1 million)
*Animal Fair Magazine/Holiday Issue (circulation 200,000)
*Cat Fancy Magazine/Holiday Issue (circulation 255,355)
*Syndicated Columnist Dr. Marty Becker
(circulation 15 million, 350 newspapers)
*Seattle Times (readership: 610,000)
*Dallas Morning News (circulation: 510,000)
*Arizona Republic (circulation: 485,000)
*Chicago Sun Times (circulation 485,000)
*Milwaukee Journal Sentinel (circulation: 450,000)
*San Antonio Express (circulation: 285,000)
*Fort Worth Star Telegram (circulation: 250,000)
*San Jose Mercury News (275,312)
*Indianapolis Star (circulation: 275,000)
*Columbus Dispatch (circulation: 253,000)
*Orlando Sentinel (circulation: 250,000)
*Record -- New Jersey (circulation: 187,247)
*Telegram & Gazette in Boston (circulation: 103,896)
*Star Tribune, Minneapolis (circulation: 380,000)
*Steve Dale, Chicago TV & Radio -- product review
*Video News Release showcasing all 10 products
*Strong Interest from ABC's The View for December
*Strong Interest from Other Half for December
*WNBC, New York
*Fox in Denver
*KTVK, KNXV, KPNX in Phoenix
*KTVK Product round-up
*Animal Talk Radio (150,000 listeners)
*Pet Talk America (500,000+)
*Talkin' Pets (1,000,000 listeners in 150 cities)
*Phoenix Business Journal Online
*Phoenix Home and Garden Magazine (circulation 150,000)
*Carmel Pine Cone Book Review -- California
*Dogs, Dogs, Dogs -- Canada
*Press release distributed over Business Wire to 7,000 media contacts
*Ampersand Communications Syndicated Column Distribution
(millions of readers)
*American Pet Journal -- New Mexico/Colorado radio show and column
*Edmonton Journal (circulation: 145,000)
*Daily Record, New Jersey (circulation: 151,000)
*Omaha World-Herald (circulation: 190,000)
*KMGH (Denver)
*WFAA (Dallas)
*KTLA (Los Angeles)
*KTXA (Dallas)
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