Spring 2003 Media Guide Results

Orca Communications Unlimited, LLC Spring Media Guide To The Best Pet Products January 1 - April 30, 2003 RESULTS:
Generated media coverage in individual products or guide as a whole (numbers in parentheses represent average audience):

TELEVISION

KPNX Phoenix (NBC Affiliate)
WFLA Tampa (NBC Affiliate; 155,000)
ABC Action News Tampa

MAGAZINES

Ladies Home Journal (4.1 million)
Teen People (1.6 million)
Travellady Magazine (700,000)
Organic Style (600,000)
Wired Magazine (508,000)
Gear Magazine (480,000)
Ramp Magazine (400,000)
Los Angeles Family (400,000)
Pregnancy (205,000)
Lucire (200,000)
Girlfriends (200,000)
Charlotte (150,000)
Log Home Living (118,000)
Elle Canada (100,000)
Southern Voice (100,000)
Grandparents Today (70,000)
Pets (62,000)
City & Country Pets - Best Picks Issue (40,000)
Sunlife (Phoenix) (40,000)
San Francisco Magazine (35,000)
Nashville Parent (10,000)

ONLINE

About.com (32 million)
Salon.com (3.8 million)
Seventeen.com (480,000)

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RADIO

Dr. Marty Becker Syndicated Show (more than 1,000 cities including New York, Los Angeles, San Francisco, Chicago, Seattle, Phoenix: Millions of listeners) WHNZ 1230 AM Tampa

NEWSPAPERS

Dr. Marty Becker (distributed by Knight Ridder to 15 million
readers in 350 newspapers)Los Angeles Times (965,000)
Chicago Sun Times (613,000)
Dallas Morning News (521,000)
Arizona Republic (483,000)
Star Tribune (379,000)
Philadelphia Inquirer (373,000)
Cleveland Plain Dealer (363,000)
St. Louis Post-Dispatch (287,000)
Orlando Sentinel (247,000)
Fort Worth Star Telegram (227,000)
Edmonton Journal (143,000)
Milwaukee Journal Sentinel (243,000)
Kitchener Waterloo Record (99,000)
Troy Daily News (11,000)
Dayton Daily News (145,000)
Cat Fanciers' Almanac (6,000)
Banner Extra (10,000)
Cincinnatti Enquirer (197,000)
Santa Cruz Sentinel (27,000)
North County Times (89,000)
Chatanooga Times (70,000)
Courier Post/New Jersey (83,000)

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