Did you know that over 70% of U.S. households have companion pets? That means most of your readers or viewers are pet lovers themselves or have friends and family who have companion animals. Because 79% of pet owners say they give their pets holiday and birthday gifts, Orca Communications Unlimited, LLC is proud to welcome you tothe "BEST PRODUCTS Media Guide for Pets (Spring 2004). "
This Media Guide is intended to give you an easy and convenient reference to a few of the most phenomenal pet products in the marketplace today so that you may share that information with your pet-loving readers and viewers.
We at Orca Communications Unlimited love all creatures great and small, and we are dedicated to products and services that ease suffering and make life more enjoyable for all animals - be they companion animals or those in the wild.
If media members have specific questions about any of the products featured, please contact the company representative directly.
If members of the media wish to schedule an appearance with an Orca Communications Unlimited, LLC representative for the purpose of presenting the entire Media Guide collection, please call us at (480) 460-2126. Media are invited and encouraged to download, copy and use any information listed in the BEST PRODUCTS Media Guide for Pets (Spring 2004) to prepare features on the collection.
Ann Noder , Director of Public Relations for Orca Communications Unlimited explains, "The Best Pet Products Media Guide™" is a fun and diverse collection of great gifts and ideas for pets. Our selection criteria help us find the most innovative, ethical, healthy, humane, practical, and just plain adorable pet products!
"We only chose products that we believe offer good value, enhance life for pets, and add to the enjoyment of owning a pet"
For more information about Orca Communications, please visit www.orcacommunications.com or e-mail info@orcacommunications.com.
Orca Communications Unlimited, LLC would like to encourage your audience to please adopt a pet from their local animal shelter. Between 6-8 million pets are euthanized every year because they have no one to care for them. Ask Julia Hutton, president and CEO of OCU. She has adopted 4 during her nearly 6 decades as an adult in love with pets! We'd also like to stress the importance of spaying and neutering pets and keeping inoculations up to date. These simple but effective actions will go a long way to reduce suffering of our animal friends.
Amazing Statistics!*
Americans spend $35 billion a year on pet products, and an additional $5 billion a year on Christmas gifts for pets. Seventy-nine percent of pet owners give their pets holiday and birthday presents.
Around one quarter of both dog (27%) and cat (23%) owners say they sign their pet's name on greeting cards and notes.
90% of pet owners consider their pet a member of the family.
64% of surveyed pet owners said they include news about their pet, and 36% include a photograph, in their holiday cards.
Over 58 million households own one or more companion animals, primarily dogs and cats.
Nearly 5 million homes have birds and 6 million have rabbits and ferrets, and pet preferences span the unique: nearly a million reptiles and 5 million rodents are kept as pets, and 56 million fish have an American home.
According to Pet Business Magazine, 83% of people –unabashedly” refer to themselves as their pet's mommy or daddy. 68% of pets travel with their owners.
About 27% of pet owners claim to have taken their pet to a professional photographer to have a picture taken with family, Santa, or the Easter Bunny.
*Primary sources: APPMA (American Pet Products Manufacturers' Association), American Animal Hospital Association, Humane Society of The United States. Other sources may have been used and are available upon request.
Orca Communications Unlimited, LLC does not guarantee that any of the products included in this media guide, offer the benefits as described by the manufacturer. The Best Products Media Guides are offered solely for the purpose of giving media, information about new or improved products in the marketplace.

