BEST PRODUCTS Media Guide

Media Guide to the Best Holiday Pet Products

August 1 – December 1, 2003 Results
Generated media coverage in individual products or guide as a whole (numbers in parentheses represent average audience)

MAGAZINES

American Magazine (100,000)
Animal Fair (200,000)
Bird Times (20,000)
Car & Travel (802,000)
Cat Fancy (255,000)
Cats & Kittens ( 50,000 )
Chicago Land Tails (40,000)
Dog Fancy (268,000)
Dog USA (yearly publication 200,000)
Dog World (63,000)
Dogs for Kids (60,000)
Entrepreneur (560,000)
Esquire Magazine (740,000)
Indianapolis Woman (61,000)
Ladies Home Journal(700,000)
Maxim Magazine (2.1 million)
New York Magazine (800,000)
New York Resident Magazine (120,000)
New York Tails (100,000)
North Shore Magazine (67,800) Chicago suburbs
Pet Age (23,100)
Pet Product News (23,000)
Pet services Journal (2300 border kennels in the U.S)
PetFood Industry (9300)
Stuff Magazine (1.2 million)
The Magazine (260,000)
Travel Girl Magazine (100,000)
Woman's World Magazine (1.6 million)

ONLINE

RADIO

American Pet Journal (syndicated radio show in 84 cities)
Dr. Becker Syndicated Radio Show
Female Entrepreneur Radio (40,000)
Metrosource Radio Networks
NPR Radio
XM Radio (150 channels to listeners across the United States)

NEWSPAPERS