 |
 |
 |
 |
BEST PRODUCTS Media Guide
Media Guide To The Best Pet Products
January 1 - April 30, 2003 Results
Generated media coverage in individual products or guide as a whole
(numbers in parentheses represent average audience)
TELEVISION
KPNX Phoenix (NBC Affiliate)
WFLA Tampa (NBC Affiliate; 155,000)
ABC Action News Tampa
MAGAZINES
Ladies Home Journal (4.1 million)
Teen People (1.6 million)
Travellady Magazine (700,000)
Organic Style (600,000)
Wired Magazine (508,000)
Gear Magazine (480,000)
Ramp Magazine (400,000)
Los Angeles Family (400,000)
Pregnancy (205,000)
Lucire (200,000)
Girlfriends (200,000)
Charlotte (150,000)
Log Home Living (118,000)
Elle Canada (100,000)
Southern Voice (100,000)
Grandparents Today (70,000)
Pets (62,000)
City & Country Pets - Best Picks Issue (40,000)
Sunlife (Phoenix) (40,000)
San Francisco Magazine (35,000)
Nashville Parent (10,000)
ONLINE
About.com (32 million)
Salon.com (3.8 million)
Seventeen.com (480,000)
RADIO
Dr. Marty Becker Syndicated Show (more than 1,000 cities including New York, Los Angeles, San Francisco, Chicago, Seattle, Phoenix: Millions of listeners) WHNZ 1230 AM Tampa
NEWSPAPERS
Dr. Marty Becker (distributed by Knight Ridder to 15 million
readers in 350 newspapers)Los Angeles Times (965,000)
Chicago Sun Times (613,000)
Dallas Morning News (521,000)
Arizona Republic (483,000)
Star Tribune (379,000)
Philadelphia Inquirer (373,000)
Cleveland Plain Dealer (363,000)
St. Louis Post-Dispatch (287,000)
Orlando Sentinel (247,000)
Fort Worth Star Telegram (227,000)
Edmonton Journal (143,000)
Milwaukee Journal Sentinel (243,000)
Kitchener Waterloo Record (99,000)
Troy Daily News (11,000)
Dayton Daily News (145,000)
Cat Fanciers' Almanac (6,000)
Banner Extra (10,000)
Cincinnatti Enquirer (197,000)
Santa Cruz Sentinel (27,000)
North County Times (89,000)
Chatanooga Times (70,000)
Courier Post/New Jersey (83,000)
